"Frame all issues from a progressive moral viewpoint. Take the viewpoint of the public good, not corporate profiteering. Take the viewpoint of the impoverished and weak, not the rich and powerful. Take the viewpoint of preservation, not the destruction of nature." - George Lakoff, UC Berkeley Professor of Linguistics)

"Always frame the truth first. Indicate the lie and the fact that it is a lie. Return immediatedly to the truth. The trust must always be repeated more than the lie." George Lakoff's Truth Sandwich.

You are outraged with Trump's language? Don't use his words. Dig to understand what Trump is covering up or distracting you from. Say the opposite. State the important moral truth in your language. George Lakoff.

Help people connect the hard times in their lives - their personal experience -  with the extravangant corruption and wealth of the Trump family.  The Trump family works to benefit themselves and not ordinary Americans.  Anne Applebaum with Scott Galloway. Anne Applebaum explains how autocrats across the world work together to gain wealth and power.

Affirm the other person with something you share in common. Listen for and understand their values. Speak with moral reframing to help them understand your support for a policy or action.  How to Speak Your Opponent's Language in a Political Debate. Hidden Brain interview with Rob Willer.